January 10, 2021

What Role Does Color Psychology Play In Graphic Design?

Graphic design is a method of marketing a product through posters, flyers, advertisements, etc. It uses all sorts of colors and art. These posters attract a significant number of people and encourage them to buy the product. 

The main reason behind their appealing nature is the color used in designing. Most people don’t know how much a color can affect their choices. It happens because of color psychology. 

What is Color Psychology? 

Color Psychology refers to the study of how color affects an individual’s day to day decisions. The main aim of this study is to examine how a person reacts to different colors. For example, a particular color might compel you to buy a dress. 

Role of Color Psychology in Graphic Design

Graphic designers require a lot of colors to make their design look better than others. They use these colors in a way that their target audience feels a connection with the brand. Color psychology is essential in graphic design, as most people make decisions based on what they see. 

If you are a graphic designer consider the following things next time you make a design: 

Percentage of colors

It is better to use multiple colors rather than using just one. A single color alone may not appeal to most people. But need to maintain a proper balance while using more than one color in a design. 

Meaning of the colors

Colors can deeply affect your emotions without you realizing it. In color psychology, different colors represent different emotions. Below is a list of few colors and their significance: 

Red: It signifies love, passion, confidence, and comfort as positive emotions. The negative ones include danger and anger.
Orange: It relates to excitement, warmth, and enthusiasm.
Pink: Pink is the color of love and romance, compassion, softness, and kindness.
Green: Calm and soothing emotions relate to green color. However, it also signifies jealousy.
Yellow: It is a warm and cheerful color but also associates with anger and frustration.
Blue: Blue represents honesty, trust, and intelligence.
Combinations to use
Following are some color combinations that go well with each other:
Bright colors: these colors give an energizing effect to the design.
White plus any color: It makes the design clean and simple, thus easy to read.
Black plus any color: it strengthens your content as well as amplifies the effect.
You can also create your own combinations and check what makes your brand more noticeable.

To sum up

Color psychology and graphic design are complements. If you put them together in the right manner, the results will be better than ever. All you have to do is keep in mind the meaning of colors and what color suits your brand.
It also depends on your audience what color they like. Guessing or identifying what color the audience prefers is not easy. Some will like bright colors, while others would be more attracted to black and white. So, you have to be careful while selecting a color for your brand.
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